A Handmade Legacy.
From Field To Bottle.
Not the old way. The only way.Our Process
A Passionate Pedigree.
Over four generations, we have been hard at work. Perfecting the art and craft of growing agave and distilling tequila. To this day, we instill age-old processes and values handed down from generation to generation. So every sip and every bottle represents the continuation of the very legacy we’ve worked so hard to create.
Just like his father, and his father’s father, Rodolfo is a very hands-on Master Distiller. Passionately overseeing the entire process from field to bottle, and ensuring every drop that leaves his distillery is nothing short of perfection.
Rodolfo’s son Paul and daughter Graciela represent the fourth generation of González distillers and the continuation of the family legacy.
A Land That Yearns To Flourish.
The art and craft of making tequila starts with Weber Blue Agave that can only be grown in the rocky soil of Jalisco, Mexico. So we secured the most fertile and fruitful Jalisco earth we could find and nurture it daily to ensure its richness for generations to come.
A Journey to Perfection.
Our process doesn’t accommodate a budget, or lighten the load on our backs. It’s a painstaking labor of love, and the only means to crafting the perfect tequila.
Take the Journey.
To make the best tequila, you need the best agave. And to grow the best agave, you need the perfect conditions. That’s why our agave is only grown in the rocky volcanic soil of our Jalisco estate. Yielding a higher sugar content and a superior product.
After the agave is strategically placed and planted, we continue to nurture and care for each and every plant for upwards of seven years. Waiting until it’s perfectly matured and ready for distillation.
Once ready, the agave is hand selected and harvested by a jimador with a tool called a coa. Taking the heart, or piña, of the plant and leaving the rest as compost. This keeps the land fertile and ready to support more agave after a year of rest.
The selected agave hearts go straight from our fields to our distillery. Where they’re chopped, stacked and endure a 24-hour, chemical-free cooking process, using autoclaves rather than ovens for cleanliness and taste. The cooked agave is then shredded and gently pressed to obtain its juice and retain the full agave flavor.
The agave juice is then fermented using a highly guarded, family-owned yeast strain. Converting the sugars we’ve worked so hard to attain in our agave into alcohol.
In its Purest Form
During our double distillation process, we use a combination of heat and pressure in copper-lined pots to extract the richest part of the spirit and preserve its flavor. Once completed, this process yields our blanco offering. Which can be either bottled as-is, or aged to become reposado, añejo or extra añejo.
We believe good things come to those who wait. And our tequila is meticulously aged to perfection in American white oak barrels, and often well beyond industry standards – from nine months to upwards of three-and-a-half years. It’s a patient process, but provides an end that’s well worth the means.
Our finished tequilas are bottled in our family-owned, particle-free bottling facility. We rinse each bottle with tequila before filling to provide a consistent taste, and hand-apply each label. By this point, each and every bottle has endured over one hundred individual quality checks. Ensuring everything that leaves our facility is nothing short of flawless.
Sip and Savor
This arduous process culminates with you, and how you enjoy our tequila best. Hopefully, meeting the hands and seeing the labor that go into crafting each and every bottle of El Mayor® will help you to appreciate it even more.
Our Liquid Lineage.
Look for El Mayor sponsored events and tastings in your area.
Javier Emilio San Martin
A ten-year veteran of the tequila industry, Javier is well equipped to share the nuances that differentiate El Mayor tequilas and reintroduce the tequila category as a whole. Originally from Ecuador, Javier has spent much of his life in Texas, and now travels the world to share El Mayor with consumers and industry professionals through dinners, tastings, festivals, educational seminars, trade shows and distributor events.
Graciela González Cortes
As part of the fourth generation of Gonzalez distillers, Graciela knows firsthand the care and passion that goes into crafting each bottle of El Mayor. She takes pride in sharing her family’s legacy and dedication to tradition – not only by sharing how El Mayor is produced from field to bottle, but also how the variants, each with its own charm and character, should be enjoyed.
James’ outgoing and charismatic personality ensures he never meets a stranger while traveling in the East coast, educating consumers and the trade about the fast-growing tequila category and the versatility of the spirit. From offering tips on sipping, mixing and pairing each of the four El Mayor variants, to hosting promotions and events, James enjoys sharing his passion for tequila with those around him.
Crafting special menus and hosting educational dinners and tastings are just some of the ways Jen works with sales teams, key accounts and consumers to offer the ultimate El Mayor tequila experience. As portfolio ambassador of the Western United States, Jen travels throughout 17 states to share her expertise on the spirit and just how it can fit with each client’s unique goals.
Having worked in the tequila industry as a sales analyst and in the hospitality industry, Sel’s unique, broad view of the spirits industry makes her well poised for success in the field. As an ambassador for El Mayor, Sel shares her passion for tequila cocktails and expertise on the spirit with teams across the country.