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A Journey to Perfection

Our process doesn’t accommodate a budget or lighten the load on our backs. It’s a painstaking labor of love. But for us, it’s the only means to crafting the perfect tequila.

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Strong Beginnings
To make the best tequila, you need the best agave. And to grow the best agave, you need the perfect conditions. That’s why our agave is only grown in the rocky volcanic soil of our Jalisco estate, yielding a higher sugar content and a superior product.
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Hand Cultivated
After the agave is strategically placed and planted, we continue to nurture and care for each and every plant for upwards of seven years – waiting until it’s perfectly matured and ready for distillation.

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Individually Selected
Once ready, the agave is hand-selected and harvested by a jimador with a tool called a coa. The jimador prunes it down to the heart, or piña, of the plant, leaving the rest as compost to reintegrate into the soil. This keeps the land fertile and ready to support more agave after a year of rest.
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Slow Cooked
The selected agave hearts go straight from our fields to our distillery, where they’re chopped and stacked before they endure a 24-hour, chemical-free cooking process using autoclaves rather than ovens for cleanliness and taste. The cooked agave is then shredded and gently pressed to obtain its juice and retain the full agave flavor.
Fermentation
The agave juice is then fermented using a highly guarded, family-owned yeast strain. The yeast then converts the sugars we’ve worked so hard to attain in our agave into alcohol.
In its Purest Form
During our double distillation process, we use a combination of heat and pressure in copper-lined pots to extract the richest part of the spirit and preserve its flavor. Once completed, this process yields our blanco offering, which can be either bottled as-is, or aged to become reposado, añejo or extra añejo.
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Aged Gracefully
We believe good things come to those who wait. Our tequila is meticulously aged to perfection in American white oak barrels, and often well beyond industry standards – from nine months to upwards of three-and-a-half years. It’s a patient process, but it provides an end that’s well worth the means.
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Carefully Contained
Our finished tequilas are bottled in our family-owned, particle-free bottling facility. We rinse each bottle with tequila before filling to provide a consistent taste, and hand-apply each label. By this point, each and every bottle has endured over one hundred individual quality checks, ensuring everything that leaves our facility is nothing short of flawless.
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Sip and Savor
This arduous process culminates with you and how you enjoy our tequila best. We hope that meeting the hands and seeing the labor that go into crafting each and every bottle of El Mayor® will help you to appreciate it even more.
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Resposado
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Extra Añejo
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Cristalino
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