Over four generations, we have been hard at work perfecting the art and craft of growing agave and distilling tequila. To this day, we instill age-old processes and values handed down from generation to generation. Every sip and every bottle represent the continuation of the very legacy we’ve worked so hard to create.
Fourth Generation Distiller & Brand Ambassador
Daughter of Master Distiller Rodolfo Gonzalez, Grace represents the fourth generation of our family’s craft. Over the years, she has worked at every level of the business and developed a passion for the skilled hands and time-honored techniques that go into making our award-winning tequila. As a Distiller and Brand Ambassador, Grace travels the world introducing new people to our family, our tequila and our legacy.
The Gonzalez Family
Just like his father, and his mother’s father, Rodolfo is a very hands-on Master Distiller. Passionately overseeing the entire process from field to bottle, Rodolfo ensures every drop that leaves the distillery is nothing short of perfection.
Rodolfo’s son Paul and daughter Graciela represent the fourth generation of Gonzalez distillers and the continuation of the family legacy.
El Mayor’s tradition of tequila craft starts at the roots. That’s why El Mayor is made from only the highest quality Weber Blue Agave plants, sweet succulents that thrive in the rocky lowlands of Jalisco. At about 7,500 feet above sea level, its mineral-rich sandy soil produces the juiciest plants, giving you a taste as warm as Jalisco.