El Mayor

A Passionate Pedigree

Over four generations, we have been hard at work perfecting the art and craft of growing agave and distilling tequila. To this day, we instill age-old processes and values handed down from generation to generation. Every sip and every bottle represent the continuation of the very legacy we’ve worked so hard to create.

The González Family

Rodolfo González

Just like his father, and his mother’s father, Rodolfo is a very hands-on Master Distiller. Passionately overseeing the entire process from field to bottle, Rodolfo ensures every drop that leaves the distillery is nothing short of perfection.

Rodolfo’s son Paul and daughter Graciela represent the fourth generation of González distillers and the continuation of the family legacy.

Heritage of Jalisco

El Mayor’s tradition of tequila craft starts at the roots. That’s why El Mayor is made from only the highest quality Weber Blue Agave plants, sweet succulents that thrive in the rocky lowlands of Jalisco. At about 7,500 feet above sea level, its mineral-rich sandy soil produces the juiciest plants, giving you a taste as warm as Jalisco.

Destiladora González Lux

Located just outside the city of Arandas, in the highlands of Jalisco, DGL sits in a prime location for the superior agave used in our premium tequilas. DGL continues the decades-old partnership in making tequila between the Lux and González families. Our new distillery, in true González tradition, uses the same methodology to produce award-winning tequila as the family’s Destiladora González González (DGG) has been using for more than 150 years. From plant to pour, our lifelong passion for crafting tequila shines through in every variation of El Mayor tequila.

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The González Family

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