Same clean tequila. Now with a cleaner design.

ST. LOUIS (April) — El Mayor, the award-winning tequila crafted from just three simple ingredients, is rolling out a brand-new look. Starting this spring, the full El Mayor lineup will be available in a sleek, streamlined bottle with a fresh new label – making it easier than ever to find your favorite expression on the shelf.

The design update brings the entire El Mayor family under one consistent look, inspired by what’s always set us apart: quality, clarity, and craft.

“We’ve always believed great tequila doesn’t need a celebrity or a flashy bottle,” said Brand Manager Kayleigh Longo. “This new packaging reflects that. It’s clean, simple, and puts the focus right where it belongs — on what’s inside.”

Still made the traditional way at Destiladora Gonzalez Lux in the highlands of Jalisco, El Mayor is proof that you don’t need more to get the most out of your tequila. Just 100% Blue Weber agave, water, and yeast.

Whether you’re winding down after work or hosting friends and family, El Mayor is the uncomplicated tequila you reach for without overthinking it. Pure, smooth, always worth the pour.